A brewery born in Porto Alegre / RS with the purpose of producing quality craft beers for a demand growing in the urban / youth scene. With 3 styles signed, the briefing demanded a project that evoked the unique flavor by instigating consumption through the label. The name Baldhead, comes from a nickname given to one of the partners, baptized as "bald", giving rise to the striking icon of identity. To develop the logo and label, we combine exotic, floral and ornamental features to convey the flavor and inventiveness of the 3 styles of beer. The colors were selected after market research and defined together with the client on the precept of which could refer to the selected styles.
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