Estancia Paraízo, a winery in the Rio Grande do Sul campaign region, launches the challenge: Build a brand and label for a wine focused on a growing segment of wine lovers: The young audience. When researching the winery, its history, curiosities and truths about the production, we brought several components that goes back to the origin of the property, migrating these concepts to the present. The sheep, symbol of the farm's livestock production, is represented with costumes and elements that resemble the Rio Grande do Sul campaign. Fonts, and diagramming break or serious mood of old world wines and the necessary brand promise to the consumer who appreciates, with quality, but free from judgments and standards. Don't take yourself too seriously.
